TYPE ROUND ONE/1.

Identity & Motion

briefing
Type Round One is a typographic exploration using 12 iconic brands: 7-Eleven, Liberty Walk, Shell, LEGO, FamilyMart, Red Bull, Toyota, Coca-Cola, Nintendo, Pentagram, Hoonigan and Nike as raw material for visual experimentation. Each brand name serves as a starting point, not a reference to its original identity.

objective
Explore how custom-designed typography can express character, rhythm and attitude, independent of existing brand guidelines.

Solution
A series of bold, simple typographic compositions, fully designed from scratch, focused on process, experimentation and the expressive potential of type within branding contexts.







