TYPE ROUND ONE/1.

Client

12 GLOBAL BRANDS

Timeline

1 WEEK

Services

TYPE & BRANDING

  • 12 GLOBAL BRANDS

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    12 GLOBAL BRANDS

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    12 GLOBAL BRANDS

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    12 GLOBAL BRANDS

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    12 GLOBAL BRANDS

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    12 GLOBAL BRANDS

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    12 GLOBAL BRANDS

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    12 GLOBAL BRANDS

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    12 GLOBAL BRANDS

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  • 12 GLOBAL BRANDS

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    12 GLOBAL BRANDS

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    12 GLOBAL BRANDS

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    12 GLOBAL BRANDS

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    12 GLOBAL BRANDS

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    12 GLOBAL BRANDS

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    12 GLOBAL BRANDS

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    12 GLOBAL BRANDS

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    12 GLOBAL BRANDS

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Identity & Motion

briefing

Type Round One is a typographic exploration using 12 iconic brands: 7-Eleven, Liberty Walk, Shell, LEGO, FamilyMart, Red Bull, Toyota, Coca-Cola, Nintendo, Pentagram, Hoonigan and Nike as raw material for visual experimentation. Each brand name serves as a starting point, not a reference to its original identity.

objective

Explore how custom-designed typography can express character, rhythm and attitude, independent of existing brand guidelines.

Solution

A series of bold, simple typographic compositions, fully designed from scratch, focused on process, experimentation and the expressive potential of type within branding contexts.

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  • Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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Let’s create your new brand

  • Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

    ·

    Let's Work Together

    ·

Let’s create your new brand

  • Let's Work Together

    ·

    Let's Work Together

    ·

    Let's Work Together

    ·

    Let's Work Together

    ·

    Let's Work Together

    ·

    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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Let’s create your new brand

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