Red Bull X Initial D Can Design
Red Bull Can Design
briefing
The challenge in designing a collaborative can between Red Bull and the anime Initial D is to create a design that captures the essence of both brands while ensuring that it remains visually appealing and recognizable to consumers. The main difficulty lies in incorporating the distinct art style of Initial D into the existing Red Bull can design without deviating too much from its iconic look.
objective
The goal of this design project is to create a can that effectively merges the Red Bull brand identity with the visual elements of Initial D, attracting fans of the anime while still maintaining the recognition and familiarity associated with the Red Bull can.
Solution
1. Identify key visual elements of Initial D, such as bold lines, black and white colors, stylized characters, and racing imagery. 2. Incorporate Initial D elements into the existing Red Bull can design while maintaining its iconic look. 3. Maintain the Red Bull silver color scheme, adding accents of vibrant colors inspired by Initial D. 4. Use a typeface that reflects the aesthetic of Initial D for any text elements on the can. 5. Strategically position Initial D elements within the existing Red Bull can design, considering balance and hierarchy. 6. Incorporate racing cars, characters, or iconic scenes from the anime while maintaining harmony with the overall design. 7. Refine and iterate the design based on feedback. 8. Create a final design that effectively represents the collaboration between Red Bull and Initial D, appealing to fans of the anime and Red Bull consumers. These steps resulted in a can design that successfully merged the visual elements of Initial D with the Red Bull brand, creating a cohesive and attractive product.
