Coruja Rebranding
Bottle Redesign
briefing
The challenge in redesigning the Super Bock Coruja bottle is to modernize it while maintaining its identity. The goal is to create a fresh and contemporary look that appeals to a modern audience without alienating existing customers who are familiar with the original design.
objective
The primary goal is to modernize the bottle design of Super Bock Coruja while preserving its recognizable and iconic features. The new design should attract a younger demographic, create a strong visual impact, and reflect the brand's values and positioning in the market.
Solution
1. Conducting research and analysis to understand the current design and target audience preferences. 2. Identifying the iconic features of the original bottle that contribute to the brand's identity. 3. Emphasizing simplicity and elegance in the new design. 4. Updating the typography and logo to reflect a more contemporary style while maintaining legibility. 5. Evaluating and potentially updating the color palette to create a more vibrant and modern look. 6. Exploring modern materials, finishes, and textures to enhance the tactile experience. 7. Ensuring the redesigned bottle aligns with complementary packaging elements for a cohesive visual identity. 8. Conducting market testing and gathering feedback to validate the appeal and effectiveness of the new design. With these steps, the redesigned Super Bock Coruja bottle successfully modernized its appearance while retaining the essence and recognition of the original design.
